How to Create an Audience Profile in 4 Game-Changing Steps
What is an Audience Profile?
An audience profile is a way for companies to determine the target market of their consumers.
The strategies for audience profiling include understanding your audience’s demographics, needs, and their intentions so you can create copy that compels them to work with you.
Why should I make an Audience Profile?
Understanding your audience is essential to communicating with them more effectively. If you create a clear audience profile, you can make your audience feel like you understand them and present yourself as the solution to their problems.
The 4 Easy Steps:
1.) Identify your goals
The first step is to identify your goals. The purpose of this step is to understand what exactly you want your target audience to do.
Ask yourself these types of questions:
Do I want my audience to sign up for my service?
Do I want them to buy my product?
Do I want more people to watch my Youtube videos?
Do I want my audience to attend my seminar?
Do I want my audience to check out my website?
Do I just want them to click on the link in my bio?
The key here is to identify what step you want your audience to take next. The more specific you are, the easier it is to write compelling copy for each step.
2.) Identify the Needs and Problems of Your Target Audience.
Now that you understand what you want your audience to do, it’s time to get to know your audience.
For this step, you can use keyword explorer tools like Ahrefs, SEMrush, or Ubersuggest to determine what your audience is looking for.
Keyword explorer tools give you insight into how often people are searching for specific questions about your product or service. This helps you understand what type of copy you need to produce to build trust with your audience.
Another step you can do is to look up a relevant term related to your service, and then scroll to the bottom of the Google results page. Look at the “Related Searches” to see other topics people are looking for. Then you consider creating content around these searches.
If your audience sees that you're solving their needs, then they begin to trust you as an authority in your field which means more loyal clients for you! Collect Psychographic Data on Your audience
3.) Collect Psychographic Data on Your audience
In this step, we will dive a little deeper into getting to know your audience. This step can include your audience’s demographics including their age, geographic location, occupation etc.
For this step, you’ll also search where your audience hangs out so you can collect data on their pain points.
You can go to sites like Twitter, Amazon, Reddit, Facebook, or any online space to see where they’re sharing their opinions.
If you look on Amazon, you can look at reviews of similar products that you offer and see what people are complaining about or what they are praising.
If you look on Twitter, you can see what people follow or what people talk about regarding your service.
You can also collect information on what types of pages your audience follows. If you’re a Financial Advisor and have a target audience of adults in their 20s, then you may be able to see that they follow Dave Ramsey on Instagram. Then you can consider creating content referring to Dave Ramsey or maybe even challenging some of the advice he gives.
The key to gathering data in this step is to understand not only the pain points of your audience, but also the terminology that they use. Observe the words they use to describe their problems, the words they use to describe what makes them happy, the words they use to describe their goals, etc.
*Tip* Look for words that evoke emotion.
The words you collect from this step are crucial to creating compelling copy that makes your audience feel like you understand them.
4.) Determine Your Audience’s Intention
The last step is to determine your audience’s intention. Understanding intention will give you insight on where to position yourself so your audience ultimately chooses you as the solution to their problems.
For example, Your audience likely does not have the intention of buying a product or service when they’re scrolling on Twitter.
So, for this step, you’ll have to consider whether or not your audience will be searching for you, or if you will have to search for them.
Will you have more conversion rates if you pop up on their Facebook feed via an ad? Or will you have better conversion rates if you show up on Google as their top result? Would they even look for you? Do they even know that a solution to their problem exists?
This step all depends on their phase of awareness…
Another way to approach this problem is to understand the 3 phases of awareness:
Is your audience aware of the problem you solve but not aware of the solution?
Is your audience aware of the solution to their problem but they’re not aware of you?
Is your audience aware of you but they don’t know if they should choose you?
Once you’ve determined where your audience falls in each step, you will have to write your copy based on their level of awareness. Understanding their phase of awareness will help you understand what types copy will entice your audience to take action.
If your audience is only aware of their problem, then you will have to put yourself in front of them with copy that recognizes their pain points so they associate you with the solution to their problem.
If your audience is aware of you and the solution that you offer, then you have to write copy that builds trust and shows you as an authority in the service/product you offer.
Implementation
If you follow these steps it can be pretty easy to create an audience profile. My advice is to be as detailed as possible with each step.
If you need assistance with compelling your audience to choose you as the solution to their problems, you can check out copybygabrielvito.com to see how I can help you.
P.S. Whether you don’t have enough time, or you have enough time but just want some consultation, you can schedule a call with me and I would be happy to help you. And there would be no obligation to work with me! We can simply talk about what you can do to reach your copywriting goals. No matter what you choose to do, you walk away with some value after we speak.
