How to create a sign-up form for your e-commerce brand that converts

The best way to get people to sign up for your pop-up form is to make it specific to the viewer. 

So, what are the different ways you can be specific?

Let’s break it down into 5 different categories. 

The first category we want to look at is the new customer.

1.) New customer sign-up form

When creating the sign-up form for your new customer, you want to think about what you can offer them in exchange for their email so you can build a relationship with them after they visit your website. 

Here’s a simple example I put together of what a pop-up form can look like for a new customer. 

Keep in mind that “new customers” most likely make up the majority of your site visitors. 

So this pop-up form will be the most common one that people will see. 

2.) VIPs

The second category of visitors is your VIPs

These are your returning customers, and you can offer them specific deals to build a stronger relationship with them. 

According to Klaviyo, it costs 5-25x more to acquire a new customer than to sell to an existing customer. 

This is an opportunity for you to appeal to your current customers. 

3.) People abandoning your website

Third on our list, is people who are potentially abandoning your website. 

People may visit your website from a Google search, or click on an Instagram ad and end up on your website. They’ll browse a bit and then leave your website. 

When this happens you can give specific experiences to people right before they leave.

This may come off as an obstruction for some people so make sure to use this form only if it complements your brand. 

4.) Traffic specific

If you use a smart ESP like Klaviyo for your eCommerce store, you can set something called UTM parameters to see where they came from before visiting your site.

So, if somebody visited your site from a Facebook ad, you could send them a specific message that has to do with Facebook. 

5.) Landing page specific

Lastly, we have landing page specific. 

Let’s say you’re running an ad on Instagram for your candle store. 

Your ad is promoting your candle wax so people can make their own candles at home. 

When your prospect clicks on the ad, they’re taken to a landing page ensuring them that they’re gonna get the highest quality candle wax out there. 

Then when they visit your site, they’ll get a pop-up like this:

With a “landing page” pop-up you can be very specific about your customer’s “buyer’s journey.”